The Future of Imitation Jewelry: Trends & Insights of Growth

Let’s look at the real statistics to discuss their facts and clear the reason behind the online growth of Fashionable Artificial Jewellery.

Pandemic time taught about unreal situations that we never ever thought even in our dream but the reality we as knew. Prior to the worldwide COVID-19 outbreak, research estimated the Imitation Jewelry industry to reach $480.5 billion by 2025. The past year has given the jewelry industry its fair share of challenges—with lockdowns impacting global jewelry trends, thousands of store closures, and the selling ratio has drastically decreased but as we all know each problem has one solution and that is only online selling.

The global growth of the Online Fashionable Artificial Jewellery market includes a growing number of digital platforms, an increasing female population, an increasing middle-class population, and growing tourism that all converted into a number of buyers.

Artificial Jewellery Business Growth In India

The artificial jewelry market in India is at a growing stage or even so far from the last 2 years or and still growing, the potential is huge.

When talking about the Latest Indian Artificial Jewellery Designs interests, some of the companies are offering franchises online or trying to explore their brand visibility offline through online sources.

The scope of the artificial jewelry business in India is very high, I think each one agrees with this sentence. In the old era, people loved to wear pure gold jewelry, diamond, or gemstones jewellery but nowadays wearing artificial jewelry is in trend.

Because it is possible to purchase at an affordable price, with a variety of colors, and designs are the few reasons people love to buy artificial jewelry over gold jewelry. In the coming years, the jewelry market will increase more and more and gold jewelry will be more expensive than we personally thought.

One more reason is due to economic status dragged down in the last 2 years, youngsters and women are fond of jewelry and everyone can’t afford precious stones jewelry. So unique variety and a lot of choices will definitely make a good market in India and more fashion Imitation jewelry wear is being included in daily office wear.

If We Talk About The Trend Of Jewelry In The USA

As per the realistic data the global Imitation Jewelry Market size is projected to be valued at USD 22 Billion by 2027 at a CAGR of 6.3% between 2020 and 2027. Major USA consumers prefer to buy the latest Indian artificial jewellery designs as it is cheap as compared to gold and silver jewelry. Artificial jewelry is popular among women, men, corporate employees, and teenagers.

Additionally, United States markets are witnessing a high demand for imitation jewelry among consumers.

What percent of jewelry sales are online?

In the month of March this year, jewelry products saw a rise in online visits. The number of visits more than doubled to 3.76 million as compared to the same month last year, according to a report by the Internet and Mobile Association of India (IAMAI).

The most trending Imitation Jewellery market from 2020 to 2026 will covers:

• Necklaces and Chains: The categories of necklaces such as Lariat Chain Necklace, Statement Necklace, and Bead Necklace, might be highly demanded in the future of Indian artificial jewellery.

• Earrings: It is a most comfortable piece of jewelry that can be used without necklaces or with neckpieces on office attire, party dresses, traditional occasions, etc. Some of the trending artificial jewelry designs pieces of earning are Traditional Jhumka, Stone Earrings, and Contemporary Kundan.

• Rings: Victorian ring, Kundan Ring and Antique Ring are demanding Rings in India as well as in the USA.

How Technology Is Reshaping The Fashion Industry?

The COVID-19 pandemic has further expedited technology adoption in the jewelry industry. The orders placed online are being processed digitally via the web or app. Customers pay through various contactless methods such as online banking, wallets, and UPI-based payment channels, and that is all possible just because of changes in technology.

One more main reason for the increasing demand for online jewelry selling is because of social media platforms too, they are helping in brand awareness, offers, live customer support, etc.